Case Study

A Beautiful Cloud Solution for Bevilles

‘Interim’ solution exceeds expectations – now in place for the long term

At a glance

The situation

Bevilles head office was relocating, and its incumbent provider was not able to deliver a new PBX in time for the move

The solution

A Cloud hosted VoIP telephony that was up and running on the required date

The result

A totally reliable and flexible cloud solution that will meet Bevilles telephony needs today and into the future

We expected a solution that would get us up and running for a short period of time, instead Aptel has provided a solution that is totally flexible and can accommodate all our needs. The functionality, service and price was much better than having our own PBX system, so we decided to replace it with the hosted solution permanently.

Sandy Menashe, PA to CEO, Michelle Stanton

The Situation – A Slow Moving Incumbent Provider


Bevilles Jewellers (“Bevilles’) head office was relocating to Southbank VIC on a relatively short timeline and the company was looking for an interim office telephony solution that would cover requirements until its provider could deliver a new PBX phone solution.

Sandy Menashe, PA to Bevilles CEO, Michelle Stanton, said “Our business was able to move fast when we found the right location, but our telecommunication provider could not move as quickly and the relocation timeframe they advised for our phone system was considerably longer than we expected.”

As a busy head office supporting stores around the country, and servicing customer needs online, being without a guaranteed working telephony system was simply not an option.

The leasing agent of the property recommended Aptel; a communications service provider specialising in unified communications, networking solutions and cloud. As an existing client they were aware of what Aptel was able to deliver, and knew that Aptel also supported a number of other clients in the Southbank office complex.